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Hispanic and Asian Markets Expertise

In-Language Services for Hispanic and Asian Consumers

The estimated value of Hispanic and Asian markets in the U.S. will be $1.7 trillion by 2010, accounting for nearly 17 percent of total purchasing power.

Many companies currently are under-communicating to these potential markets in proportion to their purchasing power. Why? Because these segments include consumers of diverse national origins that actively maintain use of their many native languages and prefer the in-culture experience and in-language services.

Hispanic and Asian consumer segments are dynamically growing markets within the U.S. that generate far greater returns for every dollar of investment. Significant revenue opportunities exist for businesses that understand that language is the key to accessing these markets.

Your Strategic Partner for the Fastest-Growing Market Segments

By utilizing TeleInterpreters’ expertise, companies can successfully develop:
  • Target marketing programs and tailored customer service for the most widely spoken languages, including Cantonese, Mandarin, Vietnamese, Korean, and Spanish
  • Translated and localized product packaging and market messaging via multiple media and customer touch points
  • Corporate initiatives to tap into the potential rewards of the world's 17th largest economy — the U.S. Asian market — with in-language programs in more than 30 Asian languages
  • Competitive strategies to increase penetration of the Hispanic marketplace with in-culture programs that reflect the cultural diversity within the Hispanic population
Asian and Hispanic consumers within the U.S. have unique attributes that underscore the significant potential rewards of these markets. They exhibit a much stronger brand affinity and purchasing loyalty than other consumer segments, which highlights their long-term customer value. And, they can become a company's best sales vehicle as strong brand advocates within their cultural communities.

Capitalizing on these profitable market attributes requires implementing in-language strategies to target, acquire, and service these lucrative consumer markets.
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